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Field Notes

Practical notes on founder-led sales, customer relationships, and AI that protects human judgment.

A garden path and bridge in an impressionist painting

How to run a discovery call: GREAT + SPIN

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A quiet lake at dusk in an impressionist painting

What should AI do during a live sales call?

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Toronto skyline reflected in water in an impressionist painting

When should you hire your first AE?

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Keep the thread.

New evidence, product decisions, and practical sales workflows—only when there is something worth sending.